Banners & dragonsThe complete guide to creative campaigning
Dan Jones MBE with foreword by Dame Anita Roddick
'Banners and Dragons: The Complete Guide to Creative Campaigning' is for anyone trying to attract attention for a good cause. This practical workbook shows you how to campaign effectively, whatever your resources. Full of simple, low-cost and spectacular campaigning techniques, it is illustrated with foolproof instructions and pictures. 'Banners and Dragons' draws upon the famously wide range of campaigning activities used by Amnesty International’s members and supporters. But you don’t have to be an Amnesty International campaigner to use this book – anybody actively seeking to effect change will find it invaluable. - Invaluable tool for any organisation that campaigns for a good cause - Full of practical tips on attention-grabbing methods - Full colour illustrations on every page - Written by Dan Jones, veteran artist, teacher and campaigner, based in London.
|ISBN||1 873328 59 1|
|Publisher||Amnesty International UK
|Date||01 Sep 2003|
|Format||A4, 120 pages, illustrated, colour photos|
'A brilliant and original guide that will make it ever harder for the media to avoid covering your campaigns. In the digital age here are the campaigning tools that will conjure unforgettable messages.' Jon Snow, journalist and broadcaster
- Foreword by Anita Roddick
- Dear Campaigner by Dan Jones
- About this book
- 1. Flying and floating
- 2. Getting crafty
- 3. Moving
- 4. Performing
- 5. Quick and easy
- 6. Food for thought
- 7. Say it!
- 8. Subvert space
- 9. Noisy
- 10. Materials/Resources
Write a review of this book
Reviewer: Mitch Howard
Veteran artist, activist and former teacher Dan Jones offers a lifetime of experience to create a practical and imaginative resource. It’s full of low-cost techniques, used by AI members across the world.
To say it is brim-full of ideas is something of an understatement. Here are just some: balloons, kites, banners, t-shirts, giant heads and walking puppets, postcards, paper hands, candle lanterns, dressing up, street theatre, and music.
You’ll find practical instructions for everything. For those of us at the back of the queue when the Blue Peter expertise was handed out, there is a useful chapter on the spoken and written word. It gives ideas for assemblies, reading, surveys, etc etc etc.
You’ll find plenty of food for thought – including a chapter on cooking. (The Teacher, July/Aug 2004 issue, p33)
Reviewer: Kathryn Busby
This fantastic guide covers all you need to know about creating effective and accessible campaign visuals. Written by Amnesty International activist Dan Jones, the aim of Banner & Dragons is to 'disturb public tranquillity' (a reference to a 'crime' for which many people have been imprisoned in Burma) – to make an impact, to shock, subvert and educate.
Accessibility is the key here, which makes the guide perfect for local campaigning. Each technique in the guide is illustrated with foolproof instructions and full color photographs. Also included for each example is an estimate on how long the project will take, how much it might cost, and a materials list.
As well as traditional banner-making, the guide’s ten chapters include advice on how to make everything from kites to paper boats, giant papier mache figures to mosaics, street theatre and subverting public space, and organising club nights or concerts – there is even a section on using food as a way of getting a message across (one particularly inventive example mentioned was the handing out of jelly babies that, on closer inspection, have been subjected to human rights abuses).
There is also an extensive resources section listing films, authors, books and music to inspire campaigns, a materials glossary, and an A-Z of fundraising ideas.
As Channel 4 News presenter Jon Snow says: 'A brilliant and original guide that will make it ever harder for the media to avoid covering your campaigns. In the digital age here are the campaigning tools that will conjure unforgettable messages.' (Review from June-July issue of CAAT News - Campaign Against Arms Trade)
Reviewer: Sara Whyatt, Programme Director, International PEN
A wonderful and inspirational tool for campaigning on human rights. 7 May 2004.