How to fundraise online
Whether you’re running a marathon, putting on a coffee morning or a holding a book sale, you can easily meet your fundraising target using these helpful tips.
Make the most of your online fundraising page
Whatever you're doing for Amnesty, an online fundraising page on JustGiving is one of the easiest ways for your friends, family and colleagues to support you. Watch the short video below for ideas on how to get started.
Tell your story
Personalise your page - tell everyone why you’re doing what you're doing! This persuades people to chip in towards your target.
- What scares you about it?
- What’s the biggest challenge?
- Why did you choose to support Amnesty?
- Are your efforts dedicated to anyone in particular?
Add photos
Pictures tell a thousand words! A few photos really help you tell your story. Add more in the lead up to your event to let friends and family see preparations behind the scenes. You can even add a short video to your fundraising page – like this example from Charly.
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Social Media
1. Facebook - Groups and Events
- Facebook Groups can be a great way to share your event - plus it's quicker than sending individual messages. Create one and invite all your friends. Link to your fundraising page and post regular progress updates, reminding friends how they can support you.
- Facebook Events are a great way of advertising your book sale, film screening or any other event. Give as much detail as you can and make sure you answer all key questions – what is it, when is it, where and how much!
2. Tweet, Instagram, TikTok and more
Utilise your existing networks. Use hashtags to build interest in your event and share updates on whatever social media sites you already use. Updates are a great way for donors to see how their funds are making a difference - and making these public mean they can share your event with their networks too.
3. Connect with Us
If you're fundraising for us, please share your JustGiving page, event details and photos with us – you’ll find us on X @AmnestyUK, on Facebook, and on Instagram.
As well as sending an email to tell everyone about your fundraising plans, don’t forget to add your fundraising page to your email signature. It’s another little reminder that could make all the difference.
Say Thank You
Whenever someone buys tickets to your event or sponsors you, say thank you. It’ll make them feel appreciated, and may remind someone else to donate.
Get in touch
If you have any questions or queries, contact our Community and Events Fundraising Team who will be able to provide you with further information. We will be more than happy to assist.
Email: team@amnesty.org.uk